World of Packaging Archives - Ernest Packaging

4 Common Packaging Mistakes to Avoid

sessioninteractive — Tue, 16 Dec 2025 20:16:33 +0000

So, you’ve graduated from packaging your product in your garage to needing a large-scale operation to keep up with demand. Congrats! Now what? It may be time to rethink your packaging strategy and production process. This is a big time and resource investment, but Ernest Packaging Solutions is here to help.

Over our 70 years in business, we’ve helped companies of all sizes grow because we’ve managed to keep our entrepreneurial spirit. And through partnering with customers large and small, we’ve learned a thing or two about what makes successful solutions work.

To help you on your journey, we’ve put together this short list of common packaging mistakes. Lucky for you, we have solutions for all of them.

Common Consumer Packaging Complaints and How To Resolve Them

sessioninteractive — Tue, 16 Dec 2025 18:58:25 +0000

Packaging plays a huge role in shaping consumer perceptions about your brand and driving purchase decisions, so it’s important that your packaging design is part of a positive customer experience. What can stand in the way? Well, lots of factors.

In this article, we’ll look at the top consumer packaging complaints, share examples and show you how to resolve these issues with good product packaging. After all, happy customers are the ones who keep coming back.

10 Unique Branded Cardboard Packaging Ideas

sessioninteractive — Tue, 25 Nov 2025 16:59:28 +0000

Back in the day, cardboard box packaging was just a way to get a product from point A to point B. But with the massive surge in online shopping over the past 10-15 years, that’s no longer the case. In today’s competitive global market, if you’re sending a plain box, you’re just plain missing out on a huge marketing opportunity.

The box is the first touchpoint, the first impression, the first communication with your customer, especially for e-commerce brands. As such, your cardboard packaging design should be an extension of what your brand stands for. It should tell a story, communicating with your customers and making an emotional connection that translates into loyalty.

To demonstrate the power of branded cardboard packaging, let’s look at some not-your-father’s-box cardboard packaging ideas and examples that run the gamut from fun to functional, and everything in between.

Supply Chain Automation: Examples, Benefits, and Challenges

sessioninteractive — Tue, 25 Nov 2025 16:29:32 +0000

With the use of AI and automation on the rise everywhere, supply chain management is evolving rapidly. If you’re looking to increase operational efficiency by implementing supply chain automation, but not sure where to start, we’ve got you covered.

In this article, we’re sharing examples of supply chain automation, including where and how you can use it throughout the warehouse supply chain. We’ll also look at the many business benefits that the right kind of automation can offer and common challenges to keep in mind.

Textured Packaging and Its Influence on Consumer Behavior

sessioninteractive — Thu, 02 Oct 2025 17:27:42 +0000

In today’s highly competitive market, anything you can do to make your product stand out from the competition can help you boost sales. While you’ve probably given a lot of thought to how your packaging looks, have you ever stopped to consider how it feels?

Textured packaging design can add an extra layer of aesthetic appeal that also elevates the overall customer experience. Let’s look at some of the ways package texture can help you connect with customers and enhance brand recognition.

The Psychology of Packaging Design: How Packaging Influences Consumer Behavior

sessioninteractive — Wed, 17 Sep 2025 20:50:25 +0000

When deciding what kind of packaging to use for your product, you probably give a lot of thought to how much it costs, how well it protects your product and how easy it is to store in your warehouse. These are all important considerations. But they overlook one key factor, which is how packaging influences consumer behavior. In this article, you’ll learn about the psychology of packaging design and how various elements can help to impact buying decisions.

The Benefits of Custom Packaging: Getting Personal with Consumers

sessioninteractive — Tue, 09 Sep 2025 22:57:35 +0000

No matter what you’re selling, your packaging is often the first point of interaction consumers have with your brand, and your first opportunity to make a customer connection. If your packaging is a plain brown box, it’s not likely to leave much of an impression.

Custom packaging can help you create an instant, genuine connection with customers that promotes your brand, differentiates against the competition and improves the overall customer experience. In this article, we’ll look at some examples of custom packaging and how it can help you make the kind of personal connections with your customers that drive long-term loyalty and sales.

Food Packaging Trends: Staying Ahead of the Curve

sessioninteractive — Thu, 21 Aug 2025 16:01:45 +0000

Consumer tastes change all the time, especially when it comes to food and beverage products. For savvy brands, that means your packaging has to evolve to keep pace, too. To help you stay ahead of the curve, let’s explore the latest food packaging trends shaping what’s on the shelf today.

How to Succeed with Ecommerce Packaging: Key Factors and Insights

sessioninteractive — Fri, 08 Aug 2025 15:39:26 +0000

The rise of ecommerce has also given rise to both challenges and opportunities for online retailers, including how to approach ecommerce packaging design. What you choose to ship your products in plays a major role in the customer experience as well as brand perceptions, both of which impact loyalty and retention. So, how can you make the most of it with creative packaging design? In this article, you’ll learn ecommerce packaging tips to help you stand out from the competition and maximize the impact of this essential marketing and sales tool.

10 Interesting Facts About Recycling Packaging Material

content_editor — Wed, 23 Jul 2025 17:00:47 +0000

The packaging industry has always been material-heavy. The rise of eCommerce in the last two decades has dramatically increased raw material consumption, as well as the amount of waste produced. But with growing environmental concern among consumers and businesses, the push towards recycling packaging materials is also growing.

According to the Environmental Protection Agency (EPA), in 2018 the US produced 292.4M tons of municipal solid waste (MSW), of which 69M tons were recycled and 25M tons were composted.

Here are 10 interesting facts about recycling packaging material to help you along on your own sustainability journey.